New Era Genetics are lovers and daily users of cannabis. Their aim has been to breed new and diverse mixes of cannabis seeds for medicinal and recreational users and also to preserve and expand on the diverse cannabis gene pool. They don't aim to have a new strain popping out every week or month, instead they want to show the quality of a couple of strains they have developed and are extremely proud of. There will be the possibility of other varieties, but for now they are not churning out mass, unstable genetics. New Era has been working with genetics gathered in the late 80’s from Himachal Pradesh and Uttarakhand in India, along with Afghan collected from the village of Bum, located in Khakrez Valley, some special Thai Sativa crosses and finally a selected Hawaiian variety.

Their first three strains were launched in 2011 and the whole range of these fine weed seeds are available at the Attitude Seedbank.